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1988 – 1992 : the beginning
Pharmacy of Korres
In 1988, George KORRES while still a pharmacology student starts working at Athens’ oldest homeopathic pharmacy, owned by Mr. Tzivanides, where he first begins mixing natural pharmacy ingredients to create herbal preparations, natural remedies and, eventually, cosmetic products.
In 1992, Mr KORRES sets up an exemplary homeopathic laboratory at the pharmacy, based on international lab standards and respecting the pharmacy’s heritage.
Led by his deep knowledge and understanding of over 3,000 herbal remedies as well as his passion for a more natural approach, Mr KORRES starts developing formulas that he first tests on his own friends.
1996 : KORRES Establised
Rakomelo Syrop the first Korres product
The KORRES brand is born with the simple philosophy to use natural and-or certified organic ingredients of the highest quality such as skin and environmentally-friendly products with clinically tested efficacy as well as products that are affordable for everyday use yet of interesting aesthetics that can inspire & make us happy.
The first KORRES product is an aromatic herbal syrup with honey and aniseed, a recipe inspired by «rakomelo», a warming spirit-with-honey concoction, which Mr KORRE’s grandfather used in his hometown on the island of Naxos.
KORRES Wild Rose 24-Hour Cream, the brand’s first global innovation and first ever skincare product, is launched the same year….. it goes on to become a global best-seller.
1999-2007: KORRES International Journey
In 1999, an American buyer discovers KORRES products in a pharmacy while on holiday on the island of Crete and asks to be the first to import them to the US.
A year later, a beauty buyer for Harvey Nichols London spots KORRES in New York and immediately places an order for Harvey Nichols’, then newly created , Beyond Beauty section.
A number of partnerships with the most prestigious department stores in UK and France including; Selfridges, Harrods, Liberty’s, Bon Marche and Galleries Lafayette, follows shortly after.
This domino effect, while not part of the brand’s original strategy, makes KORRES products available to most parts of the world.
In 2002, the first KORRES exclusive store opens abroad; in London’s Chelsea.
Two years later, in 2004, two new stores open in Barcelona, Spain and at the same time KORRES goes from a cult brand to a breakthrough product line in the US market thanks to the Sephora network.
In 2006, KORRES products hit shelves in Asia, starting in Japan and then China.
KORRES is ranked by Entrepreneurs for Growth Association as among Europe’s 500 highest developing companies.
In 2007, KORRES stores open in New York, Paris, Shanghai, Madrid, Vienna and Geneva while the Greek Association of Pharmacists honours George KORRES for his contribution to Greek trade and business development.
In March, the same year, KORRES is listed on the Athens Stock Exchange and in November, George Korres is invited to open the first-of-its-kind international Natural Beauty Summit held in Paris.